I spend most of my time on positioning

If you looked at my calendar, you’d see most of my time goes to positioning.

Positioning is not something I want AI to decide for me. I use it to explore. But the final call is a founder decision, maybe the founder decision: how do I explain, short and simple, what this business does?

Sometimes the problem is so granular it sounds almost funny. Flags Tax solves a tiny thing: it shows you how much tax you’d pay if you had a different residency, based on the countries you already travel to. Taxes are a personal matter, so it’s privacy first. And it had to be the fastest way possible: two taps and you see results.

Tiny problem, sharp position. The smaller the problem, the more the positioning does the work.