OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. OpenAI says 1.2 billion people use ChatGPT each week, and until this launch a founder had no way to correct what ChatGPT showed about their business. ZeroCrew wrote this guide for founders who want to know which parts apply to them and what to do first.
The short version: claim your profile if you can, because OpenAI lists no fee and it gives you numbers that only OpenAI has. Do not expect it to move you up. OpenAI's product page says, "Claiming does not guarantee higher placement or sales."
What is Businesses in ChatGPT?
Businesses in ChatGPT is a set of three things, and you can use the first two without the third. ZeroCrew summarizes them from OpenAI's launch post and Help Center.
| Part | What it does | Who gets it |
|---|---|---|
| Business Hub | You claim your business, edit its details, and add a product feed | Eligible businesses with a website, where ChatGPT is available |
| Insights | Mentions, website clicks, and discovery topics for the past 28 days | Claimed businesses that pass identity verification |
| Business Agents | A labeled chat where an AI agent answers questions for your business | Eligible ecommerce and online service businesses in the US |
A claimed and verified profile shows a blue check. When ChatGPT names your business in an answer, people can open that profile and, if you published an agent, start a chat with it.
Who can claim a business in ChatGPT?
You can claim a business if you own it or are authorized to represent it, and the business has a website. OpenAI's Help Center says you do not need an Ads account or a ChatGPT Enterprise agreement. Eligibility also depends on your industry, your location, and OpenAI's verification checks.
ZeroCrew sorted the launch rules by founder type, as of November 2026:
| You run | What you can do now |
|---|---|
| A Shopify store in the US | Claim, verify by connecting Shopify, sync your catalog, and publish a Business Agent |
| An online store in the US, not on Shopify | Claim, upload a CSV product feed, and publish a Business Agent if your category is eligible |
| A software or online service company | Claim and see Insights. Agent access depends on OpenAI's category review |
| An online business outside the US | Claim and see Insights where verification is supported. No Business Agent yet |
| A local store or restaurant | Claim an existing US listing only. You cannot add a new one yet |
OpenAI can decline a business. The Businesses in ChatGPT policy says OpenAI may hold off on some categories until it has the safeguards to support them.
How do you claim your business in ChatGPT?
You claim your business in Business Hub, then pass two reviews: one for the claim and one for your identity. ZeroCrew took these steps from OpenAI's Help Center article, updated in launch week.
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name and select the listing that matches. If your online business has no listing, you may see an option to add it.
- Confirm the ChatGPT account that manages the profile. Use an account your company controls.
- Choose a verification method. OpenAI offers business phone, business email, website domain, or Shopify, depending on your business.
- If you chose Website domain, add the TXT record that ChatGPT shows to your DNS settings, then select Verify domain.
- Wait for OpenAI's email with the decision on your claim.
- Select Verify with Persona and complete identity verification. You may need a government-issued ID, business registration details, and proof that you represent the business.
- After approval, update your description, category, logo, and policies. OpenAI reviews each change before it goes live.
Three details are easy to miss. The blue check appears after Persona approves your identity, not after the claim. If you create a new profile, OpenAI's approval publishes it automatically. OpenAI Support cannot delete or hide a published profile, so check every field before you submit.
Review time varies. OpenAI's Help Center says the business name, address, and any registration or tax number you enter must match your official business records, so check those before you start.
What if you sell software or a service?
You can claim a software or service business if it is eligible and has a website. OpenAI's Help Center says an eligible online business with no listing may see an option to add one, and that availability depends on the business's location and type.
Business Agents have separate requirements. OpenAI offers them to eligible ecommerce and online service businesses in the US, and its Business Agents policy says verification alone does not guarantee agent eligibility. OpenAI reviews the business category and the agent's intended use before it allows publication.
ZeroCrew's advice: describe your business as it is. OpenAI's policy requires that your category and details truthfully represent the business. If no option in Business Hub fits how you sell, wait for one that does.
What do the Insights numbers count?
Insights count less than the word "mentions" suggests. For an online business, OpenAI's Help Center says a mention counts when ChatGPT references your website. "The brand name alone doesn't count."
| Metric | What OpenAI counts | What to remember |
|---|---|---|
| Mentions | Answers that reference your website | An answer that names you without a link counts as zero |
| Website clicks | Clicks on links to your site inside ChatGPT | A click is not a confirmed visit or a sale |
| Discovery topics | Common themes in answers that cited you | Themes only. You never see prompts or chats |
A blank metric is not a zero. OpenAI shows a number only after activity passes a reporting threshold. OpenAI's documentation describes no competitor data and no export, so Insights tell you about your own business only.
Mentions and clicks are separate counts. An answer can reference your website without anyone clicking, so expect more mentions than clicks and track both.
ZeroCrew suggests two habits. Write the numbers down on the same day each week, because the 28-day window rolls. Compare the clicks with visits tagged utm_source=chatgpt.com in PostHog or Mixpanel.
Should you publish a Business Agent?
Publish a Business Agent if you run an eligible US store or online service and buyers ask questions before they buy, such as sizes, compatibility, shipping, or returns. The agent answers from the product and policy information you provide, in a chat that is labeled and separate from ChatGPT's own answers.
The agent explains and links. OpenAI's Help Center says it cannot complete purchases, make bookings, or check an order. Those actions happen on your website.
OpenAI's Business Agents policy sets the rules for your instructions:
- The agent must say it is AI that represents your business.
- No invented prices, stock, reviews, or guarantees.
- No false urgency, and no pushing after someone declines.
- No requests for health details, government IDs, or payment credentials.
Claiming, publishing an agent, and advertising are three separate choices. OpenAI's Help Center says you can manage your information and use Insights without publishing an agent or running ads. If you do advertise, you can sponsor your agent as the destination for ChatGPT Ads, and OpenAI labels sponsored placements and keeps them apart from answers.
Does claiming make ChatGPT recommend you more?
No. OpenAI's Help Center says claiming does not guarantee more visibility, and advertising does not influence ChatGPT's independent answers. ChatGPT also keeps using other sources when it answers questions about you.
Accurate details still matter. OpenAI's product page says ChatGPT may use the information you provide to answer customer questions, so a correct description, price, and return policy reach buyers even when your placement stays the same.
The work that gets you named has not changed: let OpenAI's search crawler read your site, write pages that answer one question each, and earn mentions on sites that cover your category. ZeroCrew's ChatGPT SEO guide walks through each step.
What should you do this week?
- Open Business Hub and search for your business.
- Claim it with the DNS TXT record if you control the domain.
- Complete Persona verification with details that match your official records.
- Correct your description, category, and policies.
- If you sell products, connect your Shopify store or upload a feed.
- Pick one day each week to log mentions, clicks, and topics.
- Use the discovery topics to choose the next pages you write.
How does ZeroCrew help?
ZeroCrew helps with the part Business Hub does not do: getting named in the first place. A free ZeroCrew listing gives your product a third-party page that AI assistants can cite, as the developers page explains. ZeroCrew's SEO and content tools page ranks the tools that write and track the pages ChatGPT quotes.
If you want the agents set up for you, ZeroCrew's AI agent setup picks the agents for each job and connects them to the tools you use. It starts at $1,000 a month as of November 2026, after a free discovery call.